Two things about the movie which are absolutely wrong; Firstly its ‘Off the mark’ marketing strategy and wrong release timing (remember, in cricket, it is all about timing) and two, Meerabai should have been out in this film to drive home the point and have the maximum impact. 
Let me explain my first point. Perhaps the makers thought that with cricket as a backdrop, their product would be easily accepted. Wrong. Marketing is the buzzword today if early impact and cashing in on the initials are high on the agenda. Also, with cricket taking a beating with the terror attacks (what with the One-day series between England and India called off, and the England cricketers going back); this was not the right time to release this film. It should have been released amidst heavy cricket activity and, perhaps, involving some cricketers in the promotions. Also, I don’t think the makers had bargained for Anil Kumble’s sudden retirement from Indian cricket. This also is a huge dampener. 

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